Missed call text-back and revenue calculator
Missed call revenue calculator for contractors
Use this missed-call text-back and revenue calculator to estimate revenue exposure from unanswered contractor calls and model additional recovery from follow-up.
Inputs
Assumptions
Open one month of your call log before you start. Count each new-customer inquiry once, then compare unanswered inquiries with those your team answered. Use the recovery field to model additional follow-up, including a missed-call text-back workflow. The starting values are examples; exclude spam, repeat calls, and existing-job updates.
Results
Estimated results
Monthly revenue exposure
$15,206
$182,477 a year (monthly × 12)
Potential jobs affected × average job value. This is not measured lost revenue.
Potential revenue recovered
$8,364
$100,362 a year (monthly × 12)
17.4 additional jobs a month at your recovery assumption; before costs.
Missed inquiries per month
70.4
New-customer calls × missed-call percentage.
Potential jobs affected
31.7
Missed inquiries × the booking rate you entered.
How this estimate works
220 calls × 32% missed × 45% booking rate × 55% additional recovery = 17.4 potential additional jobs.
Multiply those jobs by $480 per job to get $8,364 in potential recovered revenue.
This tool shows revenue only: missed calls × booking rate × recovery. The AI receptionist ROI calculator uses one rate for missed calls that become jobs, applies your margin, subtracts the monthly cost, and adds other lines like after-hours calls and quote follow-up.
Assumptions: Try a lower booking rate and recovery rate as a second scenario. These results are based on values you choose, not a forecast. Count only recovery above your current callback process.
The page link also keeps your inputs, so you can bookmark or share it.
Downloads
Save the estimate. Check it against real calls.
Download your current inputs and results, or use the blank call-log worksheet to track inquiries through booking, completion, and payment. Both files open in Excel, Numbers, or Google Sheets.
No email required. Files are created in your browser. Keep the completed worksheet private and use inquiry references instead of customer names or phone numbers.
Use the missed-call follow-up playbook →Worked example
A simple missed-call text-back example
Suppose you receive 100 new-customer inquiries in a month and miss 20%. At a 40% booking rate and $500 average job value, that is 8 potential jobs and $4,000 in revenue exposure. Recovering an additional 25% of those opportunities would mean 2 jobs and $1,000 before costs.
This is a fixed, hypothetical example, separate from the sliders above. It excludes callers your normal callbacks already recover and does not predict completed or paid jobs.
Check the estimate against your call log
Track each unique inquiry through callback, booking, completion, and payment. Compare equal periods with similar staffing and service demand. Use completed, paid work to judge the result, and subtract the cost of handling calls.
See how Brix handles calls and follow-up, or include margin and service costs in the AI receptionist ROI calculator.
Common questions
Short answers on what goes into each number and what the result does not tell you.
How do I calculate my missed-call rate?
Use the same period for both counts. Divide unanswered unique new-customer inquiries by all unique new-customer inquiries, then multiply by 100. Exclude spam, repeat calls from the same inquiry, and updates about existing jobs.
Does every missed call mean lost revenue?
No. Some callers return, some are outside your service area, and some never would have booked. Revenue exposure is a scenario, not measured losses. Additional recovery should exclude calls your normal callbacks already recover.
What booking rate should I enter?
Use the rate for comparable new-customer calls your team answered. For example, 20 booked jobs from 50 answered new inquiries is 40%. Use a lower rate as a second scenario when you are unsure; do not use all inbound calls as the denominator.
Is recovered revenue the same as profit?
No. This calculator shows revenue before labor, materials, travel, payment fees, and the cost of answering calls. Use the AI receptionist ROI calculator to include gross margin and monthly service cost before deciding what to spend.
Should I use missed-call text back or AI answering?
A missed-call text back starts a text conversation after an unanswered call. AI answering can collect details during the call. Compare both against your current callbacks: measure additional qualified inquiries, booked jobs, completed jobs, and costs. Neither approach guarantees a booking.
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A demo can show the supported call and handoff workflow. It cannot establish how many calls your business will recover; keep checking the result against your own call log.